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In this video interview, local marketing expert Lorrie Thomas provides a helpful overview of the Web marketing process:

• credibility
• usability
• visibility

She discusses how each element effects your overall marketing, and what to look for to improve in each of these areas.

Lorrie Thomas is the owner of Web Marketing Therapy of Santa Barbara, California, a full-service web marketing firm and online education resource. This interview was taped in May 2009 at the eMetrics Marketing Optimization Summit in San Jose, California.

Video By Dr. Ralph F. Wilson, Web Marketing Today at www.WebMarketingToday.com