Social media marketing is using social media channel to help market your business. One type of social media channel used for online marketing is blog networks. The large emphasis of these type of social media sites are on the concept of blogging or communicating by blogging. Here are some of the top blog network sites used by Internet marketers:

- Blogger, http://www.blogger.com
- Livejournal, http://www.livejournal.com
- Twitter, http://www.twitter.com
- Squidoo, http://www.squidoo.com/
- Wordpress, http://www.wordpress.com
- Vox, http://www.vox.com
- Xanga, http://www.xanga.com

Each one of these sites can be a good solid way to drive targeted audience to your articles or your website. It is essential to understand that you can not bluntly sell on blog networks. If you do, you can find yourself in violation of the terms of service and banned of the network. Instead, it starts of by adding an informational post that attract your target market. The key is to lead them off the blog network to go to your own hosted blog or website with an article.

If you would like to learn more on the how to use blog networks to market your business, then our blogging and blog marketing course can help you.

Do you use blog networks in your marketing plan? If yes, comment and share your experience.

Do you know that the number of Google™ searches is not the same as the number for web traffic, which is when people actually click on the organic result?

These two things are often concluded by many of my clients to be the same thing.  When doing keyword research, they believe that if Google keyword tool provides a result of 1000 searches for a particular keyword phrase, that it would be the approximate number of visitor traffic they can get.  This is far from the truth. 

To calculate approximate visitor traffic numbers (people actually clicking on the organic listing) Google gave these percentages. I read this on a Google blog months ago and wrote it down on my notebook. Unfortunately, I no longer can find the original blog source.
But based on testing results, it seems that it is a close to accurate as it can get.

Organic listing:
Position 1 gets 42% of clicks from total search.
Position 2 gets 12% of clicks from total search
Position 3 gets 8% of clicks from total search
Position 4 gets 6% of clicks from total search
Position 5 gets 5% of clicks from total search
Position 6 gets 4% of clicks from total search
Position 7 gets 3% of clicks from total search

Have you heard about this before?  Or have you experience extreme differences between what you've thought was the traffic you could receive - search number versus your actual visitor traffic. If yes, please leave your comments and share your experience with others. 

If you want to start advertising your business by using pay per click search advertising, but don't have the know-how or just don't have the time, then our search advertising services can help you OR if you prefer to learn the how tos consider our one-on-one Internet marketing training services.

Search Advertising Tips - For Google Adword And Yahoo Search Marketing

Search advertising is one of the fastest way to get targeted leads to your website.  Search advertising is not free, but if used correctly it is a cost-effective way to advertise on the Internet.  Generally, you only pay for your ad if someone click on it, that is why it is also referred to as pay-per-click advertising.  The two major search advertising services worth using are Google Adwords and Yahoo! Search Marketing, who now also makes their ads appear in the Bing search engines.

If you are considering or if you are already using search advertising, here are some search advertising tips:

1. When placing an online ad, you should always keep your target audience in mind. You will want to have your ads written in the language that your target audience speaks. If you are using English, then don’t advertise to countries that do not have a large English speaking segment of the population.

2. You should also test 2 new ads at the same time. This is known as an A/B split test. Using this method, you can see which ad performs better by achieving a higher click through ratio. Continue to use the ad that performs better and get rid of the one that performed poorly. You can then write up a new ad and test it along side the one that performed the best. Continue doing this so that you can have the most powerful ad.

3. One of the most important things you can do in internet marketing promotion is to include your keywords in your ads. Since online ads are relatively short, you will not be able to put too many keywords in and have it still make sense. If you can fit 3 or 4 keywords in your ad then you are doing fine.

4. Make sure that you are using the same keywords that are being used in your web page description. The reason this works is because the keywords that you type into a search engine show up in bold in the results. Studies have shown that ads with bolded keywords in them will be clicked more often.

5. When writing your ad, you need to lay out what you can do for your customer. The catch is that you only have a very limited space to do this in. Stay simple and do it in a couple words. If you are helping people lose weight, then simply put “get slim.”

If you are helping people make money, put “make more money.” You can see how these simple phrases will not take up that much needed space while still informing people of what you do. Use attention grabbing words like: New, Proven, Discover, How To and etc. Use words that are a call to action. Just make sure that the words you use truly fit your site. Search engines such as Google consider the alternative to be spam.

6. Finally, do your best to remove stop words from your ad. These are words such as: a, an, it, in, on, and, but, if, etc. You have to make sure that every word in your ad helps you to get a click. With these and other internet marketing promotion tips at your disposal, you are sure to see an increase in the amount of traffic to your site as well as an increasing customer base.

Have you use search advertising yourself?  If yes, please share your experience with other readers by adding a comment.

If you want to start advertising your business by using pay per click search advertising, but don't have the know-how or just don't have the time, then our search advertising services can help you OR if you prefer to learn the how tos consider our one-on-one Internet marketing training services.

Social media marketing courses can help you learn to promote your business through social media channels .  It focuses on  Internet marketing strategies that develop a closer relationship with your current clients and drive new customers to your business with the use of social media sites like; Facebook, Twitter, LinkedIn. 

Next to SEO (search engine optimization), social media marketing is the most rapidly growing form of online marketing.

Ecommerce Business Solutions offers a series of social media marketing courses that shows you step by step how you can use social media channels to generate leads for your business to increase profit potentials.

Go here to review all the social media marketing courses we offer.

 

Here is a post from Google™ announcing that they have reached an agreement with Twitter to include their updates in their search results. See the Google™ blog post here.

With Google™ involved, you no longer just get lead potentials from Twitter™, but you can also receive leads from the Google™ search engine. How does this affect your Twitter™ marketing efforts? Well, if you are not applying SEO techniques to your Twitter™ entry, then you will be losing out on opportunities for your entry to be found on the search engine for relevant searches.   

Are you applying SEO to your Twitter entries and do you see a benefit? Please add your answers to the comment section below.

 

By the way, if you want to learn how to apply Twitter marketing effectively in your marketing model, see our “Twitter Marketing Course” here.