Converting Browsers to Buyers:
           Why Online Shoppers Abandon Shopping Carts.

Do you have lots of visitors that come to your website but don't actually purchase anything from you? Are you finding it difficult to turn these visitors into paying customers? Understanding why customers don't buy what they put in their shopping carts is the first step in converting browsers to buyers.

To help you understand this important issue, PayPal surveyed frequent online consumers who recently added at least one item to an online shopping cart but didn't check out. Their responses may surprise you!