Do you know that the number of Google™ searches is not the same as the number for web traffic, which is when people actually click on the organic result?

These two things are often concluded by many of my clients to be the same thing.  When doing keyword research, they believe that if Google keyword tool provides a result of 1000 searches for a particular keyword phrase, that it would be the approximate number of visitor traffic they can get.  This is far from the truth. 

To calculate approximate visitor traffic numbers (people actually clicking on the organic listing) Google gave these percentages. I read this on a Google blog months ago and wrote it down on my notebook. Unfortunately, I no longer can find the original blog source.
But based on testing results, it seems that it is a close to accurate as it can get.

Organic listing:
Position 1 gets 42% of clicks from total search.
Position 2 gets 12% of clicks from total search
Position 3 gets 8% of clicks from total search
Position 4 gets 6% of clicks from total search
Position 5 gets 5% of clicks from total search
Position 6 gets 4% of clicks from total search
Position 7 gets 3% of clicks from total search

Have you heard about this before?  Or have you experience extreme differences between what you've thought was the traffic you could receive - search number versus your actual visitor traffic. If yes, please leave your comments and share your experience with others. 

If you want to start advertising your business by using pay per click search advertising, but don't have the know-how or just don't have the time, then our search advertising services can help you OR if you prefer to learn the how tos consider our one-on-one Internet marketing training services.