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SEO Course - Advanced Training
This SEO Course is the second of two in our SEO series. It covers off-page and link building techniques and strategies. This SEO course will cover what you need to apply when you need to push your web page up its search engine rankings even if your website is optimized well.
Before you start in your link building, you must be confident that your website and key web pages are optimized correctly. If not, please take our Basic SEO Training Course. With Google's Panda algorithm, it is important to optimize your website correctly. Link building can be a futile effort if on-page optimization is not done on the landing pages.
Off -page optimization and link building are what helps promote the website throughout the web. This Advanced SEO Training Course covers:
SEO - Link building strategy and techiques
SEO - Local search optimization
SEO - Blogs for SEO
SEO - Social media optimization
For more details on what are covered, see the course agenda below.
If your objective it to increase business exposure in the search engine organic or natural results then this course is for you. All these strategies applied together help improve your search engine position.
All our SEO courses are current to today's tactics. We update our courses when Google changes and therefore, Google panda and penguin specifications are rolled into our SEO training.
SEO - Internal and External Link Building Strategies
You will learn the how-to steps to getting quality back links to your web page to increase its relevancy value to the search engine for higher search engine rankings. Learning these strategies will help make a web page move up the search engine to eventually rank on the first page.
Off - page optimization
Off - page factors
Internal and external link building tactics
How panda and penguin affects link building
SEO - Local Search Optimization Techniques
If performed correctly, local search ranking can be achieved. We will cover the key techniques and strategies to rank your website for Google local listing and also how you can rank for geo targeted keywords. The following will be covered:
Geo target keywords
Local on-page optimization
Google Places Listing
Directory Listing for Local Ranking
Optimizing for Local Search
Blogs for SEO
There are two important reason to integrate blogs to your SEO strategy. First reason is that it produces a natural way to increase content. Content is still "King" to Google, therefore blogs can help in producing content naturally if done right.
The second reason is it can produce natural back links for link building strategy. In this section of the course we will show you how to use blogs as part of your back linking strategy by revealing SEO techniques that you need to apply to ensure blogs are effective to improve search engine rankings.
SEO & SMO - Social Media Optimization
Having a social footprint is important for SEO. More and more Google expects that every online business has a social presence and it has become a criteria to rank well on their search engine.
We will cover social networks and other web 2.0 properties that count for SEO. We will cover how to optimize your social properties, which ones can be used for external link building and how to apply it correctly.
Lecture and demonstration of practical application
- Course notes
- Flowcharts & Guide Hand-Outs
- 6 months email and phone support from the course instructor