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In-Class Schedule

Click on link to see course details NOV
2019
Blogging Course Nov 7
LinkedIn Course Nov 15
Twitter Course Nov 19
Facebook Course Nov 22
In-Class Times are usually 10:15 AM - 4:45 PM
*TBD = To Be Determined
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IM Terminology - Internet Marketing Terminology 

  • E-Commerce (eCommerce) or E-Business (eBusiness)

    eBusiness & eCommerce are terms used interchangeably to refer to the buying and selling of products or services on the Internet.


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  • Natural or Organic Search Results

    "Organic" or "Natural" Search Results are web pages listed on search engine result pages (SERPs) that appear because of their relevance to the search terms.

    These results are completely non-biased - meaning that the search engine will not accept any amount of money to influence the rankings of any individual sites. Instead, the results are based on specific criteria that the search engine algorithm determines.

    Go here to learn more about how search engines works.


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  • Paid Inclusions

    Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. The fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. Each search engine is different. Often the line between pay per click advertising and paid inclusion is debatable.
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  • Pay Per Click (PPC) Advertising

    PPC advertising involves sponsored links or adverts that are typically in the form of text ads. These ads are usually displayed close to search engine natural or organic results, where an advertiser pays a particular bid amount for targeted visitors who click on these ad links. PPC advertising has now extended to displaying banner and text ads on their sponsored network which ads appear on the advertiser's web page(s).

    PPC advertising is also known under the following names / variations:

    • Pay per placement
    • Pay per performance
    • Pay per ranking
    • Pay per position
    • Cost per click (CPC)

    Go here to learn more about pay per click advertising.


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  • Press Release

    A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on a subject. A press release is generally biased towards the objectives of the author. A press release is written in order to highlight an important event, program, or piece of information by an organization that succinctly describes the who, what, where, when, why and how of the story.

    Source for this definition: Wikipedia


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  • Search Engine Marketing (SEM)

    Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs). Search engine marketing would include: :

    • Search Engine Optimization
    • Pay Per Click Advertising
    • Paid Inclusion

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  • Search Engine Optimization (SEO)

    Search Engine Optimization is a method used to give a particular website and its content better ranking in a search engine's natural search result listings. It usually tries to give websites in the same niche an edge over others (their competitors).

    Search engine optimization comprises of several strategies that have to be applied to web pages. Go here to learn more about search engine optimization and SEO strategies.


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eCommerce Business Solutions
1200 Bay St. Suite 202
Toronto, Ontario
M5R 2A5
Canada
Phone: 647-724-6889


 www.eCommerceBusinessSolutions.ca 

One Stop Website Design, Website Development, Web  & Digital Marketing Services And Solutions,
 Social Media Marketing Courses, Business Coaching  & Strategic Consulting